I was chosen to be a part of a media talent course at DR (Danish Broadcasting Corporation).
We were invited into DR to give a fresh take on different media challenges and assignments.
In my group we were asked to transform DR’s youtube channel DR nyheder to make it more appealing to a younger audience, as it at the time resembled the original news channel on tv too much.
For this we decided to give a make-over to DR’s explainer video series and rebrand it as DR Derfor - meaning DR - Explained/Therefore.
We made an intro to the series consisting of a visual animation and a sound logo.
I made the sound logo, and was part of the creative direction for the visual part.
The soundlogo consists of fast paced short sounds and is supposed to reflect something young, fresh and modern.
Above is the result.